Problem-solver at heart, I blend design and UX to craft experiences that feel intuitive, meaningful and genuinely delightful. With deep roots in marketing and product management, I connect the dots between what users crave and what businesses need, transforming bold ideas into standout experiences people love.
As a Product Owner and UI/UX Designer, I lead end-to-end product development within a complex B2B2C environment. My responsibilities span the full product lifecycle: defining product strategy, conducting user research, prototyping, collaborating with our development team and ensuring high-quality deliveries. Additionally, I spearhead web marketing initiatives, including web design, content strategy and campaign performance analysis to drive business growth. Feel free to explore examples of my work in my Portfolio.
I joined Allianz Trade as a Digital Marketing Intern, where I contributed to various projects, focusing mainly on analyzing and optimizing the performance of our business units' social media accounts. I also supported internal communications through newsletters, guidelines, and intranet development. This role introduced me to UX design, sparking a strong interest in user behavior and design.
As part of a junior entrepreneurship program with Groupe PHA (Capfun), I was entrusted with the creation, launch, and management of an innovative fast-casual takaway dining concept. Generating more than €300,000 in seasonal revenue in within a bustling campsite of over 300 mobile homes, this project sharpened my entrepreneurial mindset and honed my skills in business strategy, operational planning, and customer experience design.